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Public Relations Question Paper

Public Relations

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 207-M: PUBLIC RELATIONS
DATE: AUGUST 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Outline the role of Public Relations to the organisation (5 Marks)
b) With reference to any organization you know, disuss the function of each elements of public
relations communication. (10 Marks)
c) Discuss the nature and characteristics of public opinion. (5 Marks)
d) Outline the advantages inherent in the mass media as a tool of public relations communication
(5 Marks)
e) Give a detailed definition of public relations. (5 Marks)
QUESTION TWO
a) Using local examples, discuss the advantages of good corporate image clearly indicating how you
would go about planning a corporate image campaign. (10 Marks)
b) Identify the targets of financial public relations and discuss the tools used to reach them.
(10 Marks)
2
QUESTION THREE
Organizations that have the greatest potential for ongoing success in the exchange of values with the
environment are the ones that interact actively with the environment for mutual success. In relation to
this statement,
a) Discuss the components of an open-system and it’s advantages on an organization of your choice.
(7 Marks)
b) Citing examples, explain why public relations is usually confused with Marketing (6 Marks)
c) Critically evaluate the need for integrated communication in public relations. (7 Marks)
QUESTION FOUR
a) Explore the four public relations models and state their respective uses in the industry (5 Marks)
b) Discuss five techniques used in corporate social responsibility (5 Marks)
c) Corporate reputation can be damaged by the smallest crises. As a public relations practitioner,
outline provisions you would make for dealing with crises in a coordinated and systematic manner for
your oganization (10 Marks)
QUESTION FIVE
a) Critically evaluate the concept of integrated public relations planning and explain how it is applied
in an organization of your choice (10 Marks)
a) Discuss the reasons for and advantages of public relations research in the organization. (10 Marks)

Public Relations Question Paper

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