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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 301-M: INTERNATIONAL MARKETING
DATE: AUGUST 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Give the definition of international Marketing. (5 Marks)
b) International financial institutions have facilitated the development of international Marketing.
Discuss the role of the International Monetary Fund in fulfilling this role (5 Marks)
c) Discuss the responsibilties of the international Market researcher. (5 Marks)
d) Outline the advantages and disadvantages of using the export management company verses own
subsidiary as an entry strategy into foreign Markets by the international company. (5 Marks)
e) What are the major influences on pricing strategies in the international Markets. (5 Marks)
f) Discuss the important considerations that international Marketers must make when chosing
distribution channels abroad. (5 Marks)
QUESTION TWO
a) Two major questions must be answered when investigating the dimensions in the economic
environment of target foreign Markets. Discuss. (6 Marks)
b) Although all regional groupings have economic goals, the various economic groupings differ in
organisation and motivation. Giving examples, discuss the different degrees of such economic
cooperation. (6 Marks)
c) Give reasons why companies involve in international Marketing. (8 Marks)
2
QUESTION THREE
a) Certain factors necessitate the setting up of manufacturing operations in foreign Markets.
Outline these factors using examples from developing countries. (10 Marks)
b) Discuss the main factors to consider when assessing the dominant political climate within a
foreign Market. (10 Marks)
QUESTION FOUR
a) Outline the advertising decisions that must be made before entering foreign Markets (7 Marks)
b) Explain why certain companies choose product standardization while others prefer product
modification as strategies in their product decisions. (8 Marks)
c) Discuss the four strategic orientations in international Marketing (5 Marks)
QUESTION FIVE
a) Discuss the stages of entry into international Markets (5 Marks)
b) Argue the case for and against multinational companies (10 Marks)
c) Discuss the role played by product packaging in international Marketing ( 5 Marks)

International Marketing Question Paper

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