Dma 410 Question Paper

Dma 410

Course:Channels Management

Institution: University Of Nairobi question papers

Exam Year:2012

UNIVERSITY OF NAIROBI
SECOND SEMESTER EXAMINATIONS 2011/2012
FOURTH YEAR EXAMINATIONS FOR THE DEGREE OF
BACHELOR OF COMMERCE
DMA410: CHANNELS MANAGEMENT
DATE APRIL 20,2012 TIME: 6.00PM – 8.00PM
INSTRUCTIONS
1. Answer any four questions
2. Use appropriate examples

Question 1
a) Define the term marketing channels (3marks)
b) Explain the importance of marketing distribution channels(22marks)
Question 2
Explain the concept of channel structure and describe the key factors to consider when you are designing channel structure (25marks)
Question 3
Explain the major motivating factors to a channel member (25marks)
Question 4
Describe the concept of franchising and explain the advantages and disadvantages of franchising to a franchisee (25marks)
Question 5
Briefly explain the major components of physical distribution
(25marks)

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