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Bmit 321:Marketing December 2009 Question Paper

Bmit 321:Marketing December 2009

Course:Bachelor Of Business Management And Information Technology

Institution: Kabarak University question papers

Exam Year:2009

KABARAK UNIVERSITY UNIVERSITY EXAMINATIONS
2009/2010 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF BUSINESS
MANAGEMENT AND INFORMATION TECHNOLOGY

COURSE CODE: BMIT 321
Instructions
Answer Question ONE and any other THREE Questions.
QUESTION ONE
a) A Chemical and Cosmetic Manufacturing company operating in East and Central
Africa has developed a new line of product in the market. Discuss five promotional
strategies it could use to market its products. (10mks)

b) New Generation ICT Company plans to enter Southern Sudan Market with its
products, discuss the risks it is likely to face. (5mks)

c) Pricing is an important marketing element that cannot be overlooked when marketing
products and services. Discuss the importance of Pricing in Marketing. (5mks)

d) Discuss discriminatory pricing and conditions favourable for this pricing strategy.
(5mks)

e) A Nuteez a food manufacturing company is planning to launch its products in Kenyan
market; discuss the factors it will have to consider in selecting distribution channels.
(10mks)

f) As a marketing manager, discuss the function of intermediaries to the management
board of Nuteez company. (5mks)

QUESTION TWO
Marketing has been known as the “oxygen” of business today. Discuss the role of
marketing in society. (10mks)

Explain the criteria for segmentation. (10mks)

QUESTION THREE
It is believed that consumers go through several stages before adopting a product or
service. Discuss the consumer adoption innovation decision process. (10mks)

Explain how social factors affect consumer behaviour. (10mks)

QUESTION FOUR
Discuss the unique characteristics of services (10mks)

Explain the expanded marketing mix strategies of services. (10mks)

QUESTION FIVE
a) External environment has a major effect on marketing of any product or services.
Explain how economic factors affect marketing and consumption of product and
services. (10mks)
b) Discuss the stages of marketing research. (10mks)

Bmit 321:Marketing December 2009 Question Paper

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