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Hrmt 325: Public Relations Question Paper

Hrmt 325: Public Relations

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2012

KABARAK
UNIVERSITY

UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE

HRMT 325: PUBLIC RELATIONS
DAY: THURSDAY

DATE: 2/08/2012
TIME: 3.00 – 5.00 P.M.

STREAM: Y3S2
INSTRUCTIONS:
? Answer question 0NE in section A and any other TWO questions in section B.

SECTION A:

QUESTION ONE:

a) Discuss the qualities of good public relations officer particularly in dealing with the press.

(7 marks)

(b) The media plays a very influential role in the practice of public relations. Explain this
position.

(5 marks)

(c) Explain the various strategies that the organization can use to engage the media in
order to improve its image and reputation.

(8 marks)

(d) Discuss the benefits that an organizations gains from a earning a positive image and
good reputation.

(10 marks)

Page 1 of 2

SECTION B:

QUESTION TWO

ABC Company in the process of establishing an Organizational News Letter or Magazine
for the purpose of enhancing Employer and Employee relations. As a student of Public
Relations you have been asked to provide advice to the Company using the guide provided
below:

(a) Explain the qualities of a good organizational newsletter.

(3 marks)

(b) Explain some of the highlights that an organizational newsletter will cover in order to
enhance Employer – Employee relations.

(5 marks)

(c) Explain other useful strategies that are available that the Public Relations
Department can employ in order to enhance Employer – Employee relations.

(12 marks)

QUESTION THREE

(a) Discuss some of the strategies that the company can adopt to enhance its image among
the publics.

(8 marks)
(b) Explain the ethical structures that organizations put in place in order to
Maintain high standards of ethical behavior.

(7 marks)
(c) Explain the ethical principles that are applied in public relations
in order to enhances ethical decisions and practices.

(5 marks)

QUESTION FOUR

(a) Discuss the challenges and opportunities for public relations practioners in developing
countries.

(5 marks)

(b) Outline the critical factors that a Public Relations practioner has to consider
while practicing across international boundaries.

(5 marks)

(c) Discuss the strategies that an organization can adopt in crisis communication as
expounded by Jonathan Bernstein.

(10 marks

Hrmt 325: Public Relations Question Paper

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