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Bud 002 Business Language Question Paper
Bud 002 Business Language
Course:Diploma In Business Management
Institution: Kca University question papers
Exam Year:2014
UNIVERSITY EXAMINATIONS: 2013/2014
STAGE I ORDINARY EXAMINATION FOR THE
CERTIFICATE/DIPLOMA IN BUSINESS MANAGEMENT
BUD 002 BUSINESS LANGUAGE
DATE: AUGUST 2014
TIME: 1 1/2 Hours
INSTRUCTION: Answer any THREE questions
QUESTION ONE: (20 MARKS)
Read the passage below and answer the questions that follow it. Write your answers in
complete sentences and paragraphs.
Kenya, as a developing country, has for the last decade or so undergone its worst economic times since
independence in 1963. The main sectors of the economy, such as agriculture and manufacturing,
performed below expectations leading to many of their employees being relieved of their jobs. The
years of 1980s and 1990s were like a Dark period for parents, farmers, investors and even external
donors. Production statistics revealed that the economy was in real decline, especially when external
investors started to re-locate to neighbouring countries in large numbers.
The country must now, however, start to forget the past and pursue the very ambitious but attainable
economic growth target of seven per cent per year. It will be important for all Kenyans to focus on this
goal and suggest how it can be achieved. Development analysts argue that Kenya is capable of
developing its economy through the productive resources available in each region of this country.
They strongly recommend that every district and region of this country should map out what they can
grow or produce at the lowest cost and, subsequently, sell at the highest possible price. The analysts
also believe, that value can also be added to the agricultural produce at farm level. This can be
undertaken through processing the farm produce such as is done for milk fruits and vegetables.
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Branding of these products, packaging them accordingly, shall add value to the farm products, that
is, giving them a trade name such as “Kemera Green Vegetables”, and packaging them
accordingly, shall add value to the farm products in the market. It has also been suggested that it
will make economic sense to Kenyans living near rivers, lakes and the Indian Ocean. If they do
not just fish and sell fish by-products. Instead, they should also brand their fish and transform
fish by-products into saleable products.
Branding and packaging arc two factors that these farmers do not seem to take seriously. An item
intended for the market, once properly packaged and branded sells in substantial volumes. Today
buyers will need attractively packaged items if they have to keep buying.
Higher economic growth in the rural areas can be achieved if the rural communities are able to
concentrate on agricultural crops and livestock that naturally thrive in their zones. It is not
profitable to farmers in one region, for instance, to grow maize which takes nine months to be
ready, whereas in a nearby one. The crop takes about half the time and the yield per acre is
considerably higher. The respective farmers should focus on efficient production systems and
marketing of whatever does well in their area. Farm produce that cannot be economically grown
in an area should be imported from other parts of Kenya or even from other countries, by traders
who will offer them to the consumers at competitive prices.
Our economy can further be improved by cutting back on wastage of perishable farm produce.
For instance, fruit and vegetables which normally get wasted when they are in season can be
dried since this does not lessen their nutritional value. Minimal food loss can, therefore, be easily
attained through use of modern preservation technology. Marketing of these products can be
aggressively done by committees crated though the local councils. The committees can also
make an effort to attract investors to their areas.
Investors and other people interested in the economic growth of Kenya should feel duty-bound to
spread effective and meaningful agricultural practices throughout the country. They should
encourage the local communities to think globally and act locally, given the current highly
competitive world markets. Since a buyer will go to another seller for a cheaper and more
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qualitative products, it will be necessary for Kenyan marketers to work more closely with
farmers. This shall enable the farmers to brand their goods with attractive names and package
them accordingly. These markets demand quality products of competitive prices.
Adapted from: "East African Standard"
Monday February 2, 2004
Required:
a)
Explain the meaning of the following words and expressions as used in the passage:
i. ii. Focus
iii. Map out
iv. Thrive
v. In season
vi. Spread
vii.
b)
Dark period
Global ,
(7 Marks)
Explain, according to the passage, efforts being made to promote regional economic
growth in Kenya.
(13 Marks)
QUESTION TWO: (20 MARKS)
a)
Complete each sentence below with a suitable word from those in the brackets.
Rewrite the sentences.
(i)
It is sometimes necessary to ________ those workers who have the habit of
telling lies, (demoralize/punish/apprehend)
(ii)
Who knew what the General Manager would ________the very good efforts
shown by the Company Football Team? (Recommend/Commend/Approve)
(iii)
The M.A Siika Company was _______ to enable its shareholders to improve on
their family incomes, (made/begun/founded) iv. The manager________ at the
accusation promotion
that
he
refused
to
sign
the
letter
on
time.
(detested/protested/protected).
(iv)
The applicants to the position of company Receptionist were_____ the interview
the week after Madaraka Day (called to/allowed to/invited for).
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(5 Marks)
b)
Classify the following sentences as sentence or sentence fragments.
(i) (ii) The members of the committee have made a decision
(iii) When is pay day?
(iv) If your account is not paid within 30 days.
(v)
(c)
When the morning comes
When you start your new job
(5 Marks)
Reading improves a person entirely. Explain the importance of reading to a reader.
(10 Marks)
QUESTION THREE: (20 MARKS)
a)
Write an essay of about 200 words on the topic: "How the government can help the
informal sector to expand".
b)
(10 Marks)
Classify the following sentences as simple, complex, compound and compound-complex
(i) (ii) She presented the gift as the audience watched.
(iii) The nights are too long, but the days seem short.
(iv) The day was unpleasant
(v)
c)
The map is clear
A bad workman quarrels with his tools
With relevant examples explain the classification of sentences.
(5 Marks)
(5 Marks)
QUESTION FOUR: (20 MARKS)
a)
Insert the adverbs that are in brackets in appropriate places
(i) (ii) I shall punish him for his naughtiness, (certainly, severally)
(iii) Do they come to town? (ever, nowadays)
(iv) I had shot the lion when another appeared (hardly)
(v)
b)
He seems to make the most elementary mistakes (always)
John comes to see his old uncle, (often)
Indicate whether the following sentences have transitive or intransitive verbs
(i)
It rained on Sunday.
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(5 Marks)
(ii) (iii) John gave James a book
(iv) Frank talked to Helen yesterday
(v)
c)
I visited the doctor in the hospital
The teacher gave out a book
(5 Marks)
Essay writing, business letters and reports are essential organization writing skills.
Explain ten guidelines to follow in writing a good essay.
(10 Marks)
QUESTION FIVE: (20 MARKS)
a)
Show how gerunds can act as nouns by constructing sentences using the following words.
(i) Play
(ii) Read
(iii) Swim
(iv) Fight
(v) Sleep
(5 Marks)
b) Explain why listening is an important skill to an organization
c) Change the following sentences from active to Passive voice
i. Angela sent the report yesterday
ii. David hit Anne on the face
iii. Emily likes Liz
iv. Mary brought the telegram
v. He ate five apples
(10 Marks)
(5 Marks)
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