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Dms 104 E-Commerce Question Paper

Dms 104 E-Commerce

Course:Diploma In Business Management

Institution: Kca University question papers

Exam Year:2014

UNIVERSITY EXAMINATIONS: 2013/2014
STAGE IV ORDINARY EXAMINATION FOR THE DIPLOMA IN
BUSINESS MANAGEMENT
DMS 104 E-COMMERCE
DATE: AUGUST 2014
TIME: 1 1/2 Hours
INSTRUCTION: Answer any THREE questions
QUESTION ONE: (20 MARKS)
a)
Define E-commerce and outline reasons why is internet important in E-Commerce?
(4 Marks)
b)
E-commerce is gaining popularity among consumers in many markets. This has been
attributed to the many unique features of e-commerce compared to brick and mortar
trade. Identify any four of the unique features
c)
(4 Marks)
Using a diagram explain B2B E-Commerce using an example of a book distributor who
stocks a large number of books, which he distributes via a large network of book sellers.
Assume that the distributor has stocks of books of a large number of publishers and
booksellers order books as and when their stock is low.
(12 Marks)
QUESTION TWO: (20 MARKS)
a)
Using practical examples, outline how electronic commerce can help to reduce inventory
costs
b)
(6 Marks)
Once a company has acquired customer, the key to maximizing revenue is keeping them.
Explain how e-commerce is helpful in customer retention?
1
(6 Marks)
c)
A business model is a set of planned activities designed to result into a profit. E-
commerce business organizations operate in different business and revenue models.
Explain the following models
(8 Marks)
i. Subscription revenue model
ii. Affiliate revenue model
iii. Portal business model
iv. Content provider business model
QUESTION THREE: (20 MARKS)
a)
Compare and contrast the traditional business with electronic commerce in a book shop
business.
b)
(4 Marks)
Explain the following methods of paying for adverts in e-marketing (6 Marks)
i. ii. Cost per click
iii.
c)
Cost per mile
Ad views
Explain the different steps involved in the development of an e-commerce web site.
(10 Marks)
QUESTION FOUR: (20 MARKS)
a)
Discuss the E-Commerce architecture and its components in detail with the help of a
diagram.
b)
(10 Marks)
Explain the following e-commerce business models identifying how revenue is generated
in each case
i. Transaction broker (2 Marks)
ii. Content provider (2 Marks)
iii. Online market place (2 Marks)
iv. Virtual store (2 Marks)
v. portal (2 Marks)
2
QUESTION FOUR: (20 MARKS)
a)
What are the main differences between electronic cheque payment and credit card
payment in E-Commerce?
b)
(6 Marks)
Discuss three advantages of electronic payment systems over cash based payment options
(6 Marks)
c)
Describe, with the aid of a diagram, what is meant by ‘supply chain management’.
(4 Marks)
d)
Outline how electronic systems can be used to enhance SCM activities
3
(4 Marks)

Dms 104 E-Commerce Question Paper

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