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Dms 104 E Commerce Question Paper

Dms 104 E Commerce

Course:Diploma In Business Management

Institution: Kca University question papers

Exam Year:2014

UNIVERSITY EXAMINATIONS: 2013/2014
STAGE IV ORDINARY EXAMINATION FOR THE DIPLOMA IN BUSINESS
MANAGEMENT
DMS 104 E COMMERCE
DATE: APRIL 2014
TIME: 1 1/2 Hours
INSTRUCTION: Answer any THREE questions
QUESTION ONE: (20 MARKS)
a) Define E-commerce and differentiate between E-commerce and E-business
(3 Marks)
b) E-commerce is gaining popularity among consumers in many markets. This has been attributed to the many
unique features of e-commerce compared to brick and mortar trade. Identify any 5 of the unique features
(5 Marks)
c) Porter (1980) suggested that technology can be engaged in business to provide advantage in a cut-thought
competition environment. Discuss how e-commerce can provide this advantage
(12 Marks)
QUESTION TWO: (20 MARKS)
a) Outline any 3 limitations of widespread use of e-commerce
(6 Marks)
b) A business model is a set of planned activities designed to result into a profit. E-commerce business
organizations operate in different business and revenue models. Explain the following models (8 Marks)
i. Subscription revenue model
ii. Affiliate revenue model
iii. Portal business model
iv. Content provider business model
c) Using relevant examples differentiate between the following
i. Pure and partial e-commerce
ii.
(4 Marks)
Brick and mortar and virtual business
d) Explain the function of a ‘shopping cart’ on a e-commerce site
(2 Marks)
QUESTION THREE: (20 MARKS)
a) Explain how the following e-commerce security measures function to enable information integrity
i. Encryption
ii. Digital signatures
iii. System Intrusion detection software
(6 Marks)
b) Explain the following methods of paying for adverts in e-marketing
i. Cost per mile
ii. Cost per click
iii. Ad views
c) Describe the technological revolution that preceded the growth of e-commerce.
(6 Marks)
(8 Marks)
QUESTION FOUR: (20 MARKS)
a) Explain the activities involved in analysis, design and implementation stages for an e-commerce site
(10 Marks)
b) Explain the following e-commerce business models identifying how revenue is generated in each case
i. Transaction broker (2 Marks)
ii. Content provider (2 Marks)
iii. Online market place (2 Marks)
iv. Virtual store (2 Marks)
v. portal (2 Marks)
QUESTION FIVE: (20 MARKS)
a) Identify and explain any three electronic payment systems used in e-commerce
(6 Marks)
b) Discuss three advantages of electronic payment systems over cash and paper based payment options
(6 Marks)
c) Describe, with the aid of a diagram, what is meant by ‘supply chain management’ (4 Marks)
d) Outline how electronic systems can be used to enhance SCM activities (4 Marks)

Dms 104 E Commerce Question Paper

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