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Hrd2109:Agricultural Marketing Question Paper

Hrd2109:Agricultural Marketing

Course:Bachelor Of Horticulture

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – 30 MARKS
(a) State three (3) advantages of compulsory bargaining association in Kenya. (3Marks) (b) List the importance of international trade to Kenya and the agricultural sector at large. (7Marks) (c) List four (4) factors affecting transportation cost. (4Marks) (d) Mrs. Njenga buys milk from Mr. Kandie shop. Mr. Kandie purchases milk from Furaha farm. What are the objectives of: (i) Mrs. Njenga (ii) Mr. Kandie (iii) Furaha Farm (11Marks) (e) Define the concept of ‘price discovery’ as used in agricultural marketing. (2Marks)
QUESTION TWO – 20 MARKS
Consumers are said to be the ‘king’ of the production process. Using relevant examples, discuss this statement in relation to key economic problems. (20Marks)
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QUESTION THREE – 20 MARKS
(a) Distinguish between price floors and price ceilings. (4Marks) (b) Explain the consequences of each situation in (3a) above. (8Marks) (c) Illustrate the determinants of equilibrium market price. (4Marks) (d) Outline the reasons why agricultural prices are more unstable compared to prices of industrial products. (4Marks)
QUESTION FOUR – 20 MARKS
(a) Explain the role played by the government in agricultural marketing. (10Marks) (b) Explain the factors that influence pricing efficiency. (10Marks)
QUESTION FIVE – 20 MARKS
(a) Distinguish between functional approach and institutional approach to agricultural marketing. (2Marks) (b) Citing a specific agricultural product, discus the functional approach to agricultural marketing. (18Marks)

Hrd2109:Agricultural Marketing Question Paper

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