Hbc2202:Bahavioural Science Question Paper

Hbc2202:Bahavioural Science

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2014

QUESTION ONE (30 MARKS)
(a) Discuss three disciplines that contribute to the study of human behavior. (10 marks)
(b) Explain five reasons why the study of behavioral science is essential for business managers and administrators. (10 marks)
(c) Using a diagram illustrate the perceptual process. (10 marks)
QUESTION TWO (20 MARKS)
(a) Explain four methods that enterprises use to shape the employees behavior.(10 marks)
(b) Discuss the effects of subliminal messages on the Kenyan society. (10 marks)
2
QUESTION THREE (20 MARKS)
(a) Elucidate the determinants of personality. (10 marks)
(b) Explain how frustration affects employees in an organization. (10 marks)
QUESTION FOUR (20 MARKS)
(a) Discuss the determinants of status in the society. (10 marks)
(b) Giving specific examples discuss the various ways that can be used to change employees attitude in an enterprise. (10 marks)
QUESTION FIVE (20 MARKS)
(a) Explain Euglel Kollat Black well model in relation to modeling consumer behavior. (10 marks) (b) Discuss the moderating variables of attitude-behaviour relationship (10 marks)

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