Selected Topics In Business Strategies Question Paper

Selected Topics In Business Strategies

Course:Bachelor Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION

BBA 413: SELECTED TOPICS IN BUSINESS STRATEGIES

DATE:
Thursday 2nd December 2010
TIME: 8.00a.m -10.00a.m

INSTRUCTIONS
Answer QUESTION ONE in section A (compulsory) and ANY TWO QUESTIONS in
section B
Time TWO HOURS
SECTION A
QUESTION 1
The International Media College and university has successfully provided services in
Kenya for the last ten years. The main campus is located in Nairobi and there are satellite
campuses in Kisumu, Nyeri, Nakuru and Mombasa. The university offers a wide
curriculum which includes Medicine, Business administration, Education and
Community Development.

The management of the university has been surveying developments in the East Africa
region with a view capitalizing on the opportunities presented by the Comesa trading
block and other regional cooperation initiatives.

One prospective area that the university could expand to is Southern Sudan. There will
be a referendum to decide on whether Southern Sudan will continue under Khartoum or
separate with the north to become the newest African in the next one year. There are all
indications that the Southern Sudan will vote overwhelmingly to separate with the North.
That is the catch. This development holds many potential opportunities.

Page 1 of 3
The management of the university is strongly convinced that with the prospects of
independence for Southern Sudan, they could open a new campus in Juba; there is
however a great need to strategically plan for this venture.

The management has approached you for advice in coming up with the strategic plan for
the Juba Campus.
Required
a)
Describe the first five steps that the International Media College and University

management has to follow (bearing in mind that the mission and the policies are

not going to change and therefore need to be addressed for now) in coming up

with the strategic plan for the Juba Campus.

[10marks]
b)
When analyzing the task environment several factors will be analyzed. Write

small notes on four of these factors.

[10marks]
c)
You definitely will advice the university management to analyze the societal

environment too. Describe the forces that will need to analyze in this

environment.

[10marks]

SECTION B
QUESTION 2
While defining or re-defining the mission for their organizations, strategic managers must
be aware of the legitimate claims of the firm’s claimants.
Required
a)
Discuss the claims from the following sources; customers, suppliers and the

government.

[10marks]
b)
Why would the strategic manager need to identify the stakeholders and

understand their claims?

[10marks]

QUESTION 3
Lake Side Daily started its operations in 2003 as a family business. One proprietors
Muntilal Kanji had just come in from Karachi where he had gone to do business and
joined with his brother Khan Kanji who himself had settled in Naivasha for close to
twenty years. The two brothers saw the opportunity in the daily industry and purchased
Page 2 of 3
second hand coolers from Netherlands to process and pack milk. The initial target
market was Nairobi and the vast Rift Valley province.

In the last five years, Lakesides Dairy had experienced tremendous growth as
demonstrated by the presence of their various brands in most of the Kenyan shops. Their
factory in Naivasha has been fitted with new equipment. The most recent being the
purchase of the ultra modern cooler in 2009 which cost the company ksh.379 million.

The two brothers have been discussing the prospects of diversifying their business and
have agreed that if they have to diversity, then it has to be concentrically.
Required
Discuss the choices open Lakeside Daily if they want to pursue this line of growth.

[20marks]

QUESTION 4
The types and nature of involvement of the Board of directors in any firm has an impact
on its success.
Required
Discuss the board of director’s continuum.

[20marks]

QUESTION 5
Growth is a very popular strategy for many business firms.

Required
Discuss the following growth strategies;
a)
Concentration

[10marks]
b)
Diversification

[10marks]
Page 3 of 3

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