Hcb2206:Strategic Management Question Paper

Hcb2206:Strategic Management

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – (30 MARKS)
(a) Differentiate clearly between missions and objectives. (4 Marks) (b) Discuss five issues in strategic decision making process. (10 Marks) (c) Using a well labeled diagram, explain the phases in strategic management. (10 Marks) (d) Briefly explain any three basic (grand) strategies. (6 Marks)
QUESTION TWO – (20 MARKS)
(a) What do you understand by the term environmental analysis? (3 Marks) (b) Explain five components of the external environment. (17 Marks)
QUESTION THREE – (20 MARKS)
(a) Briefly explain Porter’s five forces model of competition. (12 Marks) (b) Write short notes on competitive advantages. (8 Marks)
QUESTION FOUR – (20 MARKS)
(a) Define organizational culture. (2 Marks) (b) Discuss how organizational culture influence the strategy implementation process. (18 Marks)
2
QUESTION FIVE – (20 MARKS)
(a) Explain the role played by the following in strategy implementation: (i) Communication (ii) Motivation (10 Marks) (b) Explain the role of leadership in managing strategic change. (10 Marks)

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