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Business Policy And Decisions Question Paper

Business Policy And Decisions 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE

BBA 400: BUSINESS POLICY AND DECISIONS

DATE: MONDAY 15, FEBRUARY 2010 TIME: 11.00AM -1.00PM

INSTRUCTIONS: Answer questions ONE and any TWO other questions
1.
a)
Using the portfolio model and with relevant examples explain how the


model can be used to develop strategies for the four mobile companies.
(Hint assume the four companies are departments within the
telecommunication sector).



[20 marks]

b)
What are the weaknesses of the portfolio model?

[10 marks]
2.
Using the PESTLE model and with relevant examples, explain how you can use

the model to analyse a business environment.


[20 marks]
3.
Business policies are said to portray unique characteristic. Explain this statement

and give examples.





[20 marks]
4.
a)
Differentiate between micro polices from macro polices.
[4 marks]

b)
Explain the factors which influence the formulation of policies of any


business entity.





[16 marks]



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