Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 311: BUSINESS COMMUNICATION

DATE: Thursday 15th January, 2009

TIME: 8.00 a.m. – 10.00 a.m.

INSTRUCTIONS
Answer question one and any other TWO questions.

1.
(a)
Explain in detail what you understand by the term Noise in
communication showing at what stage it occurs in the communication
process model.

[5 marks]
(b)
Discuss five barriers that contribute to ineffective communication.
[10 marks]
(c)
Discuss in detail five (5) advantages of downward/upward
communication.

[15 marks]
2.
Write a memo to employees in your department because you have noted that
majority of them are not reporting to work on time.

[20 marks]
3.
By the use of a diagram, discuss all the components of a communication process
model.

[20 marks]
4.
(a)
What is perception in communications?

[5 marks]
(b)
Highlight five ways in which an individual can correct or improve the
accuracy of perception.

[15 marks]
………………….