Hps2208:Mechandising Question Paper

Hps2208:Mechandising

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – (30 MARKS)
(a) World class retail entities invariably embrace provision of business strategies in order to have a competitive advantage in the market. Justify this statement by analyzing a retail framework strategy in a working environment based on growth, selectivity and productivity. (9 marks)
(b) Discuss the contribution of retail and merchandise management in an economic development in a country. (8 marks)
(c) Explain the advantages of retailers own brand. (8 marks)
(d) Highlight the key methods used to control merchandise losses. (5 marks)
QUESTION TWO – (20 MARKS)
(a) Analyze macro environment factors to consider in an organizational setup. (10 marks)

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(b) Discuss the application of information technology in retail and merchandise management. (10 marks)
QUESTION THREE - (20 MARKS)
(a) Discuss the main services provided by the retailers to the consumers. (10 marks)
(b) Highlight factor influencing pricing decisions in a business environment. (4 marks)
(c) Explain the key parameters to consider when selecting suppliers. (6 marks)
QUESTION FOUR – (20 MARKS)
(a) Discuss the fundamental steps in line with retail planning process. (10 marks)
(b) Explain the advantages of corporate chain stores. (10 marks)
QUESTION FIVE – (20 MARKS)
Write short notes on the following terms that are in line with retail and merchandise management:
(a) Franchise organisation (5 marks) (b) Merchandise planning. (5 marks) (c) Retail marketing mix (5 marks) (d) Vendor rating (5 marks)

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