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Agricultural Marketing Question Paper

Agricultural Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 411:
AGRICULTURAL MARKETING


DATE:
MONDAY 12TH JANUARY 2009 TIME: 2.00 P.M. – 4.00 P.M.

INSTRUCTIONS
? Answer question one and any other two.


1.
a)
What do you understand by the term “marketing Boards” in agricultural
marketing?





(5 marks)

b)
Highlight five ways which, in your opinion, would improve the status of
farmers in Kenya.




(15 marks)
c)
Discuss five problems faced by farmers in the marketing of agricultural
produce in Kenya.




(10 marks)

2.
Kenya’s backborne to economic development is in agriculture. Discuss.








(20 marks)

3.
Explain the role of the following in the agricultural marketing:-
i)
Brokers
ii)
Retailers
iii)
Wholesalers
iv)
Agents

4.
Discuss in detail five functions of marketing Boards in Kenya.
(20 marks)
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