Marketing Strategy And Plans Question Paper

Marketing Strategy And Plans

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 303:
MARKETING STRATEGY AND PLANS

DATE: Tuesday, 29th December, 2009

TIME: 8.00 a.m. – 10.00 a.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer question ONE and any other TWO questions.
QUESTION ONE:
a)
Understanding of the area of marketing strategy and plans is based on the
strategic orientation. Explain. (15
marks)
b)
Explain using the relevant marketing mix factors how marketing strategies and
plans contribute to the attainment of a viable fit between an organization and its
market.

(15 marks)

QUESTION TWO:
Discuss the main considerations in carrying out competitor analysis
(20 marks)

QUESTION THREE:
b)
Discuss the nature of the Growth strategies as applied in marketing planning

(10 marks)
b)
Explain Porters’ Generic Strategies as applied in marketing
(10 marks)
Page 1 of 2

QUESTION FOUR:
Discuss the product life cycle approach to marketing strategy development

(20 marks)

QUESTION FIVE:
a)
Discuss the main issues considered in the implementation of marketing plans

(10 marks)
b)
Identify the main areas in the analysis of industrial markets
(10 marks)

QUESTION SIX
Discuss the BCG approach to the development of marketing strategies.
(20 marks)
Page 2 of 2

📘 Access 10,000+ CBC Exams With Marking Schemes

Marketing Strategy And Plans Question Paper

More Question Papers

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams