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Bcba 403: Strategic Management Question Paper
Bcba 403: Strategic Management
Course:Strategic Mangement
Institution: Gretsa University question papers
Exam Year:2014
GRETSA UNIVERSITY - THIKA
UNIVERSITY EXAMINATIONS
SEPTEMBER - DECEMBER 2014 SEMESTER
BACHELOR OF COMMERCE
COURSE CODE: BCBA 403
COURSE TITLE: STRATEGIC MANAGEMENT
DATE: 28TH NOV 2014 TIME: 8:00AM- 11:00AM
INSTRUCTIONS TO CANDIDATES:
1. QUESTION ONE IS COMPULSORY
2. ANSWER ANY OTHER THREE QUESTIONS
QUESTION 1
Beijing- based multinational technology giant, Lenovo group limited''s (Lenovo), success story in China and its emergence as the global brand from China. In early 2013, Lenovo emerged as the clear leader in the global personal computer (PC) matket. Industry experts opined that the company''s success was attributable to several strategies it had adopted in China aggressive pricing in its home market china and its acquisition strategy in mature markets such as Germany and Japan, made it a market leader in the global PC market. Some analyst spined that much of the company''s success was due to its ''protect and attack'' strategy started in 2009 which gave it an edge over its competitors. Using this strategy, the company protected its China PC business and the global enterprise business while attacking emerging markets with its PC products as well as targeting new poduct areas such as tablets, smart phones and smart Televisions (TVs)
a). Critically analyze the strategies to be adopted by Lenovo to maintain its market leadership position in the lucrative Chinese PC market (15mks)
b). Analyze the issues and challenges faced by a Chinese PC company in growing its business (15mks)
c). Examine the strategies Lenovo should adopt so as to enter and make a mark in the US smart phone industry (10mks)
QUESTION 2
a. Strategy becomes ever necessary when it is known or suspected there are insufficient resources to achieve these goals. Explain the mutiple levels of strategy formulated by most corporations (10mks)
b. Strategic management as a separate discipline has been brought about by three main forces. Explain the forces shift of paradigm that has driven to strategic management (10mks)
QUESTION 3
a. Strategic management process means defining the organization''s strategy. Give the steps of strategic management process (10mks)
b. Compare and contrast vision statement with mission statements in terms of composition and importance (10mks)
QUESTION 4
a. Strategic management attempts to explain the future. Explain the importance of strategic management (10mks)
b. Explain some of the nine essential components of a Mission statement (10mks)
QUESTION 5
a. Describe how to perform an internal Strategic management audit (10mks)
b. Highlight the main steps in analyzing business Environment (10mks)
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