📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

International Marketing Question Paper

International Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING (IOL)
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 306:
INTERNATIONAL MARKETING

DATE: Thursday, 3rd February, 2011

TIME: 2.00 p.m. – 4.00 p.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer question ONE and other TWO questions.
1.
a)
Distinguish between international marketing and global marketing










(4 marks)

b)
Using examples, discuss the international marketing environment and


show how it affects a marketers decisions

(26 marks)

2.
Using examples, discuss the challenges facing business that have decided to
venture into the international markets and for each challenge, show how it can be
over-come







(20 marks)

3.
Discuss any eight foreign market entry strategies and give two advantages and
two disadvantages of each entry strategy



(20 marks)

4.
a)
Discuss any five factors likely



(10 marks)

b)
Discuss the global product strategy


(20 marks)
Page 1 of 1




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates