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Marketing Of Services Question Paper

Marketing Of Services 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 305: MARKETING OF SERVICES

DATE: WEDNESDAY 2ND FEBRUARY, 2011 TIME: 11.00 A.M – 1.00 P.M

INSTRUCTIONS:

Answer Question ONE and any other TWO questions.

1.
What is the significance of the place decision in marketing of social health
services like family planning? What considerations should be kept in mind while
choosing the location for such a service?



[30 marks]

2.
Distinguish between the following giving suitable examples.


i)
Internal and External marketing?



[10 marks]


ii)
Service characteristics of Inseparability and Heterogeneity? [10 marks]

3.
In what ways is distribution of services different from, goods? Identify a few
services which can be distributed electronically and discuss the challenges
involved in it?






[20 marks]

4.
Identify and explain the process of the service buying process in marketing of
services?







[20 marks]

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