📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Consumer Behaviour Question Paper

Consumer Behaviour 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING PROGRAMME
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 304: CONSUMER BEHAVIOUR

DATE: Thursday 13th August, 2009 TIME: 11.00 a.m. – 1.00 p.m.

INSTRUCTIONS
Answer Question 1 and any other two (2) questions.

1.
(a)
Discuss giving relevant examples the decision making process that a
Consumer goes through as he/she makes a purchase decision.








[20 marks]
(b)
As a marketer, state the challenges you are likely to encounter as you
apply consumer behaviour in your marketing activities.
[10 marks]
2.
There are so many organizations that are experiencing difficulties as a result of
declining purchasing power of the consumer. As a marketer, what options would
you recommend if your organization was experiencing the said problem?










[20 marks]
3.
“The study of consumer behaviour is a waste of time in Kenya today”. Discuss
the positives and the negatives of consumer behaviour in relation to the above
statement.







[20 marks]
4.
Explain the following terms in relation to consumer behaviour:
(a)
Perception
(b)
Communication
(c)
Personality
(d)
Attitudes.
[5
marks
each]
…………………………
Page 1 of 1




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates