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Bbt22111:Project Management Skills Question Paper

Bbt22111:Project Management Skills

Course:Bachelor Of Information Technology

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

1 )
(a) Discuss the marketing planning process. (10 Marks) (b) Briefly explain the types of marketing controls. (9 Marks) (c) Discuss positioning strategy and its link to segmentation and targeting. (6 Marks) (d) Explain how marketing environment can influence the marketing decision making process. (5 Marks)
QUESTION TWO – (20 MARKS)
(a) Discuss the major variables of market segmentation. (10 Marks) (b) Explain the reasons why segmentation is needed. (10 Marks)
QUESTION THREE – (20 MARKS)
(a) What is marketing research? (2 Marks) (b) Explain the marketing research process. (8 Marks) (c) Explain the methods of marketing data collection. (10 Marks)
QUESTION FOUR – (20 MARKS)
(a) Define the concept of personal selling. (2 Marks) (b) Explain the difference between sales management and personal selling process. (8 Marks)
2
QUESTION FIVE – (20 MARKS)
(a) Discuss product strategy. (10 Marks) (b) Define the concept of a service and explain the characteristic of services. (10 Marks)

Bbt22111:Project Management Skills Question Paper

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