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Bds 212:Social Transformation And Marketing Question Paper

Bds 212:Social Transformation And Marketing 

Course:Social Transformation And Marketing

Institution: Mount Kenya University question papers

Exam Year:2012



ANSWER QUESTIONS ONE AND ANY OTHER TWO
1.a)State and discuss any four universal values in Kenya today.(12marks)
b)Briefly discuss the following.
i.Mores (3marks)
ii.Forkways(4marks)
iii.Taboos (3marks)
c)Distinguish between value conversion and value creation giving examples.(4marks)
d)Define culture lag and give examples.(4marks)
2.Discuss the effective ways of social marketing.(20marks)
3.a)State and discuss the steps involved in the social marketing process.(10marks)
b)Discuss the importance of social marketing.(10marks)
4.Discuss the different types of human values.(20marks)
5.Discuss the agents of social transformation.(20marks)




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