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Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE
BACHELOR OF COMMERCE
BBA201:
PRINCIPLES OF MARKETING
DATE: Wednesday s" April, 2009
TIME: 8.00-1O.OO am
INSTRUCTIONS:
Answer any FOUR (4) Questions

Q I.
Take a market of your choice and explain how it has been segmented.[25 Marks]

Q2.
Outline and discuss the various sections of a marketing plan.[25 Marks]

Q3.
Market research is vital for any market. Discuss this statement giving
example. [25 Marks]

Q4.
By use of examples explain what you understand by product life cycle.[25 Marks]

Q5.
Explain the factors that influence consumer behaviors.[25 Marks]

Q6.
Explain the nature of services and the appropriate set of marketing mix
suitable for marketing services.[25 Marks]




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