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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 306: INTERNATIONAL MARKETING

DATE: Tuesday
22nd December 2009
TIME: 4.30pm – 6.30pm

INSTRUCTIONS:
Answer question ONE and any other TWO questions
QUESTION ONE
a)
Distinguish International Marketing from marketing in domestic level. [15marks]
b)
Discuss the main marketing issues arising from the International Marketing Environment. [15marks]

QUESTION TWO
Discuss the main issues faced by marketers in planning for International Markets. [20marks]

QUESTION THREE
Using the various marketing mix variables, explain the necessary adjustment marketers have to make in International Marketing.[20marks]

QUESTION FOUR
Using examples, discuss the relevant set of Entry Strategies into International Markets.[20marks]

QUESTION FIVE
Using relevant examples, discuss the role of the various regional groupings to
International Marketing. [20marks]

QUESTION SIX
Explain how you would effectively manage a sales program in an international setting [20marks]