Business Policies And Decisions Question Paper

Business Policies And Decisions

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING

EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE

BBA 400:
BUSINESS POLICIES AND DECISIONS
=================================================================
DATE: MONDAY 10TH AUGUST 2009 TIME: 8.00 A.M. – 10.00 A.M.

INSTRUCTIONS
Attempt Question 1 and any other two questions.

1.
Briefly explain the following terms:
a)
BCG model
b)
Product market matrix
c)
Policy integration
d)
Policy differentiation
e)
Policy evaluation
(6 marks each)

2.
Explain the challenges experienced in the formulation of business policies. (20 marks)

3.
In a dynamic environment, changes happen quickly and in unexpected version.
Highlight the various internal environmental factors that are likely to influence policy
performance. (20 marks)

4.
Explain why its important for managers to scan the environment before making a choice amongst competing policy options. (20 marks)

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