Industrial Marketing Question Paper

Industrial Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE

BBA 409: INDUSTRIAL MARKETING

DATE: Wednesday 23rd December 2009
TIME: 4.30pm -6.30pm

INSTRUCTIONS:
Answer any 4 questions

Q1.
a)
Explain why industrial purchasing is not a totally rational process.
[10marks]
b)
Explain the concept of a buying centre.
[10marks]

Q2.
a)
Highlight the various types of industrial products.
[5marks]
b)
Briefly explain the above.
[15marks]

Q3.
“Industrial marketing is a waste of time and resources”. Discuss. [20marks]

Q4.
Explain the dichotomy between industrial and consumer marketing bringing out
clearly the differences and similarities. [20marks]

Q5.
Define industrial marketing management.
[5marks]

Explain the steps in industrial buying process giving examples.
[15marks]

More Question Papers

Bba 101:Business Law 1

Efn 204: Sociology Of Education

Kst 304:Weed Science And Management.

Pharmacology Ii

Pharmacology Ii

Acting For Film &Amp; Television

Acting For Film &Amp; Television

Administration And Supervision Of Pre-School Education

Advanced Hospitality Marketing

Advanced Operations Management

Agd 202: Participatory Approaches And Tools In Gender

Agd 202: Participatory Approaches And Tools In Gender And Development

Agd 300: Fundamental Of Gender And Development

Age 100:Introduction To Cartography Map Analysis And Statistics

Age 201:Physical Geography Ii

Agroforestry Systems

Aks 203: Introduction To Theory And Practice Of Translation

Aks100; Introduction To The Study Of Language

Aks102:Historia Na Maendeleo Ya Kiswahili

Analogue Circuits

Animal Nutrition And Feeds

Art/Design Appreciation 2

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Automation In Libraries

Bac 406: International Finance Management

Basics Of Community Development

Blis 202: Design And Care Of Library And Information Centre

Business Studies

Business Studies

Child Development I

Communicable And Lifestyle Diseases

Communication In Leisure, Recreation And Sports

Communication Skills

Communication Skills

Communication Skills For Children With Impairement Ii

Criminal Law I

Criminal Law I

Cultivar Development And Release

Curriculum Leadership

Developmental Psychology

Distance Education

Eap 403: Economics Of Education And Educational Planning

Eap 403: Educational Planning And Economics Of Education

Economic Research Methodology

Economic Research Methodology

Economics Of Public Enterprises

Egc 506: Personality Psychology

Electronic Publishing

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links