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Principles Of Marketing Question Paper

Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTIONAL BASED PROGRAM
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE

BBA 102:
PRINCIPLES OF MANAGEMENT

DATE: TUESDAY 30TH DECEMBER 2008
TIME: 2.00 P.M. – 4.00 P.M.

INSTRUCTIONS

Answer Question One and two others.

1.
a)
Define the term management. (3 marks)
b)
Differentiate between Theory Y and Theory X as proposed by McGregor. (12 marks)
c)
Discuss five (5) qualities of a good manager. (15 marks)

2.
In all organizations, large or small there are certain management functions that have to be taken into considerations. Discuss these functions. (20 marks)

3.
Mintzberg proposed ten roles of management. In your own words, discuss these
roles. (20 marks)

4.
Delegation is an important aspect in management. In your own words, discuss the importance of delegation. Highlight five (5) such points. (20 marks)

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