Management Of International Business And Organization Question Paper

Management Of International Business And Organization

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 402:
MANAGEMENT OF INTERNATIONAL BUSINESS AND
ORGANIZATIONS

DATE: Monday, 1st December, 2008
TIME: 8.00 a.m. – 10.00 a.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer question ONE and any other TWO questions.
QUESTION ONE:
a)
Explain the main factors motivating organizations to pursue international
business. (10 marks)
b)
Describe the defining characteristics of International Business Organizations.
(10 marks)
c)
Explain the concept of competitive advantage as used in international business
management. (10 marks)

QUESTION TWO:
a)
Discuss the implications of cultural influence in international business
management. (10 marks)
b)
Explain the concept of globalization and its implication to Multinational
Enterprises. (10 marks)

QUESTION THREE:
Explain the main approaches used by multinationals to enter foreign markets.
(20 marks)

QUESTION FOUR:
Explain the major environmental forces considered relevant in International Business
Management. (20 marks)

QUESTION FIVE:
a)
Identify and explain the main issues multinationals face when dealing with
developing countries.(10 marks)
b)
Explain the relevant factors to consider in competitor analysis for a multinational
corporation.(10 marks)

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