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Market Research Question Paper

Market Research 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 307: MARKETING RESEARCH


DATE: TUESDAY 6TH JANUARY, 2009
TIME: 2.00 P.M. ā€“ 4.00 P.M.

INSTRUCTIONS
1. There are a total of 3 questions.
2. Answer ALL questions.
3. Each question to begin on a new sheet of paper.

Question 1.
(20 marks)
ā€œChange in organizations cannot be prevented but instead it can be implementedā€.
a) Explain how conflict, profitability, politics and the need for reorganization can
be the forces for change.
b) Give examples for each of the above.

Question 2.
(20 marks)
Compare and contrast 5 (five) features of organizations that are designed for efficient
performance (mechanical system design) and those of the learning organizations (natural
system design).

Question 3 .
(30 marks)
Using knowledge in Organizational Theory, discuss the issues which must be considered
when designing organizations. Present your answer in a systematic way by showing
where the design begins and ends.

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