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Marketing Services Question Paper

Marketing Services 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010



KENYATTA UNIVERSITY

UNIVERSITY EXAMINATIONS 2010/2011

FIRST SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE

BBA 305: MARKETING SERVICES

DATE:
Thursday 2nd December 2010 TIME: 11.00a.m -1.00p.m

INSTRUCTIONS
ANSWER QUESTION 1 AND ANY OTHER TWO QUESTIONS.

1.
Discuss the elements of a marketing mix including the extended elements and give clear examples of challenges faced under each of them? [30marks]

2.
You have been appointed as the Chief Marketing Officer of Barclays Bank; discuss how you can tangibilize their services as a financial provider to make services look tangible in the market. [20marks]

3.
Discuss the various key pricing concepts in marketing of services while giving clear examples of how you they can be used in the industry to market a service. [20marks]

4.
Central to good communication is the need to transmit messages accurately, discuss the various element of the communication process. [20marks]

5.
Explain and give examples of the various element of a promotional mix that are used to attain organizational objectives. [20marks]




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