Retail Management Question Paper

Retail Management

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 407:
RETAILING MANAGEMENT

=================================================================
DATE: MONDAY 28TH DECEMBER 2009
TIME: 8.00 A.M. – 10.00 A.M.

INSTRUCTIONS
1.
Question 1 is compulsory
2.
Attempt 3 additional Questions.

Q.1
Identify and discuss the basic functions that are performed by retailers in the distribution channels. (25 marks)

Q.2
Offer justification of the difference that exist in relation to manufacturing and wholesaling. (15 marks)

Q.3
Channel must be compatible with the other elements of the marketing mix. Discuss. (15 marks)

Q.4
What evidence can you cite supporting the economic importance of retailing? (15 marks)

Q.5
Identify and discuss uncontrollable factors that affect the retail environment? (15 marks)

Q.6
Explain the following terms as used in marketing:
a)
Merchandising

b)
Distributors
c)
Agents
d)
Wholesaling
e)
Non-store
retailing
(3
marks)

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