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Agricultural Marketing Question Paper

Agricultural Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE EDUCATION AND BACHELOR OF
COMMERCE
BBA 411: AGRICULTURAL MARKETING

DATE: SATURDAY , 5TH FEBRUARY 2011
TIME: 11.00 A.M – 1.00 P.M
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INSTRUCTIONS:
Answer Questions ONE and any other TWO.
QUESTION ONE
a)
Define the term Agricultural marketing. [10 Marks]
b)
You have been assigned the responsibility of segmenting your market. Discuss
five (5) factors that you would consider before segmentation. [10 Marks]

QUESTION TWO
Marketing Boards in Kenya assist formers in various ways. Discuss five (5) functions of
such boards. [20 marks]

QUESTION THREE
It is stated that agricultural produce does not fetch a ready market after harvest. Explain
five (5) reasons to support this statement. [20 marks]

QUESTION FOUR
Kenya, as a developing economy lays a lot if importance to the agricultural sector. Discuss five benefits that are accrued from the sector.[20 marks]
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