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Bba 400 Business Policies And Decisions Question Paper

Bba 400 Business Policies And Decisions

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2012

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 400: BUSINESS POLICIES AND DECISIONS
DATE: MONDAY, 26TH MARCH 2012
TIME: 11.00 A.M – 1.00 P.M
______________________________________________________________________________
INSTRUCTIONS
Answer questions ONE (Compulsory for all Students) and TWO (2) other Questions.
Allocation of marks is as indicated at the end of each Question.
1.
a)
Discuss the features / characteristics of good business policies
[ 10 marks]
b)
As a student of business policies and decisions , you have been challenged by
your colleagues to explain the importance of taking this unit as an area of
study . Briefly explain the importance of this unit to your colleagues.[ 10 marks]
c)
Briefly discuss the characteristics of effective strategic leaders that lead to
superior performance.

[ 10 marks]
2.
One of the major trends that have affected Business Policies and decisions is the need for
and emphasis on social responsibility in organizations.

a)
Discuss the term “Social Responsibility and Ethics”

[ 5 marks]
b)
Explain separately the reasons FOR and AGAINST Social Responsibility in
Corporate Governance.

[ 15marks]
3.
Scanning the environment before the policy or strategic decision makers choose the
organization portfolio plan is critical for business success.
a)
Explain the importance of scanning the environment in any decision making
process

[ 10 marks]
b)
As a student of Kenyatta University, briefly discuss the SWOT analysis of
Kenyatta University that the management can use to make strategic decisions

[ 10 marks]
4.
Briefly explain the following terms with reference to business policies decision

a)
Formulation Process

[5 marks]

b)
Implementation Process

[ 5 marks]

c)
Evaluation Process

[ 5 marks]

d)
Business Policy Framework

[ 5 marks]
5.
As managers make long term decisions, it is critical that resources are allocated

effectively and efficiently.

a)
Discuss Resource allocation using the BCG matrix

[10 marks]
b)
Discuss any CONSTRAINTS that managers experience as they make policy/
strategic decisions.

[ 10 marks]
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Bba 400 Business Policies And Decisions Question Paper

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