📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTE OF OPEN LEARNING
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 102: PRINCIPLES OF MANAGEMENT
DATE: Monday 7th January 2008 TIME: 10.30 a.m. – 12.30 p.m.
INSTRUCTIONS:
Answer question ONE and TWO others.
1.
(a)
Discuss five (5) principles of planning. (10 marks)
(b)
Write short notes in relation to management on the following terms:
(i)
The behavioural approach. (5 marks)
(ii)
Classical approach. (5 marks)
(c)
Discuss five (5) factors that influence decentralization of authority. (10 marks)

2.
(a)
Define the term delegation. (5 marks)
(b)
Discuss in detail five (5) barriers to effective delegation. (15 marks)

3.
Management as a discipline has certain functions of management. In detail, discuss the functions of management. (20 marks)

4.
(a)
Explain in detail the following terms in relation to management.
(i)
Democratic leadership
(ii)
Management
(iii)
Autocratic/Authoritarian leadership.
(iv)
Motivation




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates