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Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENY ATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 200812009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE
BBA 102:
PRINCIPLES OF MANAGEMENT
DATE: Friday, 18th September, 2009
TIME: 11.00 a.m. - 1.00 p.m.
INSTRUCTIONS:
•..
Answer question ONE and any other TWO .
I.
a)
Critically explain the major features of the various Schools of Management under the classical theories. (15 marks)
b)
Define the term Management. (5 marks)
c)
Discuss why a business organization would choose to invest in social responsibility (10 marks)

2.
Discuss the extent to which management by objectives is a solution to management problems. (20 marks)
a)
Explain the major steps in an ideal decision-making process (12 marks)
b)
Distinguish the following
i)
Mission and objectives
ii)
Procedures and policies
(8 marks)


4.
a)
Compare and contrast mechanistic with organic organizational design (10 marks)
b)
State and discuss the principal guidelines for effective delegation. (10 marks)

5.
a)
Distinguish between centralization and decentralization and cite five factors that affect the degree of centralization or decentralization. (10 marks)
b)
Discuss the various sources of power. (10 marks)




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