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Principles Of Marketing Question Paper

Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 102: PRINCIPLES OF MANAGEMENT

DATE: Tuesday 29th December 2009

TIME: 2.00pm -4.00pm

INSTRUCTIONS:
ANSWER QUESTION ONE AND TWO OTHERS.
1.
a)
Discuss the contributions of D. McGregor to the theory and practice of
management.
[10marks]

b)
Using the Needs Hierarchy theory discuss how a manager can motivate employees in a rapidly growing organization. [10marks]

c)
Define controlling, while citing the limitation of control and measures that
are necessary for effective control. m[10marks]

2.
Discuss corporate social responsibility of management and its importance to a
manager of today’s organization. [20marks]

3.
Define staffing and describe the various phases of the staffing process. [20marks]

4.
What are the basic components of the delegation process? Enumerate the barriers to delegation and ways of improving delegation. [20marks]

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