Electronic Commerce Question Paper

Electronic Commerce

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE

BMS 403:
ELECTRONIC COMMERCE

DATE: Friday, 20th June, 2008

TIME: 8.00 a.m. – 10.00 a.m.
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INSTRUCTIONS:
Answer question ONE and any other THREE questions.
QUESTION ONE
a)
At the end of your e-commerce course you together with your class mates have decided to start a catering business to serve the student fraternity. You have designed a website with the assistance of University IT department and advertised your presence in KU weekly magazine. You have also contracted with Debonier, a local food and drink supplier.
i)
Devise ways in which your business can deliver warm, personalized service (5 marks)
ii)
What information and service should be included in the web site? (5 marks)
iii)
How would the University community be encouraged to place orders and become loyal customers? (10 marks)
b)
ISPs offers a variety of services, state and explain this services (10 marks)

QUESTION TWO
a)
You have been contracted by a small investment bank to advice them on how to launch a business on the internet, please advice them putting emphasis on the life cycle approach(10 marks)
b)
Value addition is part of any business. Discuss this statement with reference to
E- commerce (10 marks)

QUESTION THREE
a)
Cryptoanalysis is the science of deciphering encrypted message without knowing the right key. State and explain various cryptoanlytic attacks? (8 marks)
b)
More and more businesses are plunging into internet marketing, what are the reasons for this phenomena? (12 marks)

QUESTION FOUR
a)
Explain the various ethico-legal issues which need to be addressed in e-commerce? (15 marks)
b)
Differentiate between Trojan horse, Virus and Worm as used in e-security (5 marks)

QUESTION FIVE
a)
What role can government play in promoting e commerce (10 marks)
b)
Briefly explain the types of electronic payment media (10 marks)

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