Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 311: BUSINESS COMMUNICATION
DATE: THURSDAY, 22ND JULY 2010 TIME: 2.00 P.M. - 4.00 P.M.

INSTRUCTIONS: Answer Question One and any other Two.

Question One

(a)
You have seen in the Daily Nation of 4th May, 2010 an advertisement for the position of senior principal in a private school. Write an application letter for that position.(15 marks)
(b)
Write a memo to your assistant asking him to act in your position for one week which you will be officially away from your work station. (15 marks)

Question Two
(a)
Discuss in detail five (5) principles of communication. (10 marks)
(b)
In your opinion, why do you think communication is important in an organization? (10 marks)

Question Three
Write short notes on the following:
(i)
Vertical communication
(ii)
Grapevine communication
(iii)
Communication
(iv)
Memorandum
(4 x 5 = 20 marks)

Question Four
Listening is said to be a skill. Discuss in detail five (5) barriers that hinder effective listening. (20 marks)

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