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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING (IOL)
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE

BBA 311:
BUSINESS COMMUNICATION

DATE: Tuesday, 11th August, 2009

TIME: 11.00 a.m. – 1.00 p.m.
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INSTRUCTIONS:
Answer question ONE and any other TWO.
1.
a)
Effective communication is important in any organization. Explain what you understand by the term effective communication. (5 marks)
b)
By means of a diagram, discuss the communication process model. (15 marks)
c)
Highlight five (5) differences between a memo and a letter. (10 marks)

2.
In your own words, discuss four methods of informal communication. (20 marks)

3.
The flow of communication is important in an organization for the achievement of organizational goals. Explain what you understand by vertical communication and give five reasons why an organization would prefer vertical communication. (20 marks)

4.
a)
Listening is a skill. Discuss five barriers which would hinder effective listening. (10 marks)
b)
Why do people perceive things differently? Write five (5) such reasons. (10 marks)