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Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE
BACHELOR OF COMMERCE

BBA 201:
PRINCIPLES OF MARKETING

DATE: Thursday 9th April, 2009


TIME: 8.00am -10.00am

INSTRUCTIONS:
Answer any FOUR (4) Questions
Q1.
Take a market of your choice and explain how it has been segmented. [25 Marks]

Q2.
Outline and discuss the various sections of a marketing plan. [25 Marks]

Q3. Market research is vital for any market. Discuss this statement giving example.
[ 25 Marks]

Q4.
By use of examples explain what you understand by product life cycle. [25 Marks]

Q5.
Explain the factors that influence consumer behaviors. [25 Marks]

Q6.
Explain the nature of services and the appropriate set of marketing mix suitable for
marketing services. [25 Marks]











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