Marketing Of Services Question Paper

Marketing Of Services

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
BACHELOR OF COMMERCE
BBA 305: MARKETING OF SERVICES

DATE: Thursday 9th April, 2009

TIME: 2.00pm-4.00pm
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer ALL questions
Q1.
a)
Discuss the characteristics of services and clearly show the implications of these characteristics. [18 Marks]
b)
Discuss how services can enhance and sustain quality services.[ 12 Marks]

Q2.
a)
Distinguish between relationship marketing and transactional marketing. [12 Marks]
b)
Explain the relevance of internal marketing in the services sector.

Q3.
a)
Explain the importance of the stages of services consumer buying behavior [15 Marks]
b)
Explain the concept of blue printing. [ 5 Marks]

Q3.
Explain clearly and in details, the process of a strategic system in view of two functional business areas by use of a relevant diagram. [30 Marks]

Q4.
Explain the relevance of risk assessment and risk reduction to the society. [30 Marks]

Q5.
Compare and contrast the risk assessment and other assessments coordinated by various Kenya government agencies. [30 Marks]

More Question Papers

Bba 101:Business Law 1

Efn 204: Sociology Of Education

Kst 304:Weed Science And Management.

Pharmacology Ii

Pharmacology Ii

Acting For Film &Amp; Television

Acting For Film &Amp; Television

Administration And Supervision Of Pre-School Education

Advanced Hospitality Marketing

Advanced Operations Management

Agd 202: Participatory Approaches And Tools In Gender

Agd 202: Participatory Approaches And Tools In Gender And Development

Agd 300: Fundamental Of Gender And Development

Age 100:Introduction To Cartography Map Analysis And Statistics

Age 201:Physical Geography Ii

Agroforestry Systems

Aks 203: Introduction To Theory And Practice Of Translation

Aks100; Introduction To The Study Of Language

Aks102:Historia Na Maendeleo Ya Kiswahili

Analogue Circuits

Animal Nutrition And Feeds

Art/Design Appreciation 2

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Automation In Libraries

Bac 406: International Finance Management

Basics Of Community Development

Blis 202: Design And Care Of Library And Information Centre

Business Studies

Business Studies

Child Development I

Communicable And Lifestyle Diseases

Communication In Leisure, Recreation And Sports

Communication Skills

Communication Skills

Communication Skills For Children With Impairement Ii

Criminal Law I

Criminal Law I

Cultivar Development And Release

Curriculum Leadership

Developmental Psychology

Distance Education

Eap 403: Economics Of Education And Educational Planning

Eap 403: Educational Planning And Economics Of Education

Economic Research Methodology

Economic Research Methodology

Economics Of Public Enterprises

Egc 506: Personality Psychology

Electronic Publishing

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links