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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
INSTITUTE OF OPEN LEARNING EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
BBA 311: BUSINESS COMMUNICATION

DATE: Wednesday 17th February, 2010 TIME: 11.00 a.m. – 1.00 p.m.
________________________________________________________________________

INSTRUCTIONS
Answer Question One in Section one and any other two from Section Two.

SECTION ONE
1.
(a)
Write five advantages and five disadvantages of vertical communication in an organization. [10 marks]
(b)
Communication in an organization is a very important aspect. Write five (5) reasons as to why communication is important. [10 marks]
(c)
Communication has to be effective if it has to achieve its purpose. Briefly discuss five (5) barriers to effective communication. [10 marks]

SECTION TWO
2.
Discuss in detail the communication process model. Use a diagram to explain your answer. [20 marks]

3.
You have seen an advertisement in the Daily Nation of 18th December, 2009 calling for applicants for the position of an Executive Officer. Write an application letter applying for that job. [20 marks]

4.
Communication has certain principles. Discuss five (5) principles of communication.