International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYA TT A UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 306: INTERNATIONAL MARKETING
DATE: MONDAY, 7TH SEPTEMBER 2009
TIME: 11.00 A.M. - 1.00 P.M.
INSTRUCTIONS:
Question ONE is compulsory. Answer two more questions.
I.
(a)
Distinguish between the following basic terms in Marketing
i)
International Marketing
ii)
Global marketing
iii)
International trade
iv)
International firm
(b)
Name and describe the three key management orientations to international marketing.
(c)
Discuss five key options that a firm can use to enter foreign markets.
(30 marks)

2.
(a)
What is the meaning of the term international political environment? Explain briefly. (4 marks)
(b)
Discuss four international political environmental factors, illustrating with practical examples how each of the factors might impact negatively an international firm. (16 marks)

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