Innovation And New Product Development Question Paper

Innovation And New Product Development

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENY ATT A UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE
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DATE:
MONDAY 7TH SEPTEMBER 2009
TIME:
4.30 P.M. - 6.30 P.M.
INSTRUCTIONS:
'
Answer any THREE Questions.
Question One is compulsory
1.
a)
Explain the following terms:-
i)
Innovation
ii)
New Product
iii)
Invention
b)
Discuss the role of innovation in an organization.
(30 marks)

2.
Discuss the steps in new product development. (20 marks)

Discuss benefits of an open organization. (20 marks)

4.
Explain reasons of failure of new products in the market. (20 marks)

5.
Explain innovation process in an organization. (20 marks)

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