📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Marketing Research Question Paper

Marketing Research 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTE OF OPEN LEARNING
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE

BBA 307: MARKETING RESEARCH

DATE: Tuesday 8th July, 2008 TIME: 8.00 a.m. – 10.00 a.m.
INSTRUCTIONS
Answer question 1 AND two (2) other questions.
1.
A marketer must go through a comprehensive process when undertaking research.
Briefly explain each of the stages highlighting the importance of each to the
marketer. [30 marks]

2.
“In the current marketing environment there are various challenges that a market
researcher goes through”. Discuss. [20 marks]

3.
You are expected to conduct market research for any one political party in Kenya. Choose any one political party of your choice and respond to the following:
(a)
Highlight the various areas you would collect data from so as to be able to market the chosen party. [10 marks]
(c)
What challenges are you likely to encounter in data collection? [10 marks]

4.
Briefly explain the following terms:
(a)
Primary data vs Secondary data
(b)
Research questions vs Research Hypothesis
(c)
Questionnaire vs Interview Schedule
(d)
Data collection vs Data Analysis
[20 marks]

5.
“Ethical Behaviour is very important while conducting market research”. Discuss. [20 marks]




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates