📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Agricultural Marketing Question Paper

Agricultural Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE

BBA 411: AGRICULTURAL MARKETING

DATE: Thursday
24th December 2009
TIME; 4.30pm – 6.30pm


INSTRUCTIONS:
Answer question One in Section A and Two others from Section B
SECTION A
Question One
Write short notes on the following terms in relation to Agricultural Marketing:
a)
Technical Efficiency
b)
Up-country buyer
c)
Conduct
e)
Performance
f)
Wholesaler
[5x6=30 marks]

SECTION B

Question Two
a)
What is the purpose of market research in agriculture? [5marks]
b)
A well planned Market Research would provide useful information to the farmer. Discuss five (5) areas through which a farmer would get useful information from a well conducted research. [15marks]


Question Three
Agricultural Marketing in Kenya faces some challenges which affect the productivity of
the farmer. Highlight five (5) such challenges.

Question Four
Farmers in Kenya benefit a lot from both Marketing Boards and agricultural co-operative
societies. Differentiate between marketing Boards and Agricultural co-operatives
Societies. Highlight five (5) such differences. [20marks]




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates