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Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENY ATT A UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 201:
PRINCIPLES OF MARKETING
==================================
DATE:
THURSDAY 17TH SEPTEMBER 2009
TIME:
8.00 A.M. - 10.00 A.M.
======================================
INSTRUCTIONS
Answer Question
1 and nay other Two Question.
1.
As a marketing student, you have been approached by a new business which IS concerned with the life cycle of products. Explain to the new marketing staff the concept of the product life cycle. In your response explain the various activities undertaken in each stage separately. (30 marks)

2.
Discuss in detail the various factors (either internal or external) that influence
consumer behaviour with respect to various products. Give examples. (20 marks)

3.
Explain to some lay marketers the concept of promotional mix when dealing with marketing of a product. (20 marks)

4.
Explain in detail the various steps in New Product Development process. (20 marks)

5.
Discuss the concept of "marketing Research" and its effects on marketing activities.
(20 marks)




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