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Innovation And New Product Development Question Paper
Innovation And New Product Development
Course:Bachelor Of Commerce
Institution: Kenyatta University question papers
Exam Year:2009
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 404: INNOVATION AND PRODUCT MANAGEMENT
DATE: Wednesday 23rd December, 2009
TIME: 8.00 a.m- 10.00a.m
INSTRUCTIONS: Answer
Four Questions.
Question One is compulsory.
Dr. Yoshiro Naka Mats is truly the essence of a creative, innovative person. He holds more than 2,300 patients, more than double the number that prolific America inventor Thomas Edison held. For example, Naka Mats is responsible for the floppy disk, while he licensed to IBM, the compact disk and player, the digital watch, and the water-powered engine. Naka Mats even has a creative way of generating ideas. He starts the creative process by sitting calmly in a room in his home while he calls the “static room” because it has only natural things in it, much like the meditation garden in Kyoto Japan. It is in this room that he opens his mind to the creative flow of new ideas. He then moves to the “dynamic a dark room with the latest audio equipments. Here he listens to jazz” easy listening music and Beethoven’s Fifty Symphmy – one of his favorites. In this room the genesis of new ideas begins to form. Following a period of time in the dynamic room, he needs for the swimming pool, where he swims underwater for extraordinary long periods of time. It is underwater that he finishes the process of “soft thinking or playing with the idea and is ready to move on to the more practical phase of considering how to implement the idea. Naka Mats, by the way, also swears by the brain food he eats : dried shrimp seaweed, cheese, yogurts eel, eggs, beef and chicken livers.
Task.
a)
In relation to the above case, show the steps taken by Dr. Yashiro in identifying and producing new products. [15 marks]
b)
Distinguish between creativity and innovation. [5 marks]
c)
Explain the characteristics of a learning organization. [5 marks]
d)
Discuss the role of entrepreneur in innovation process. [5 marks]
Q2.
Explain entrepreneurial process that encourages innovation in an organization. [15marks]
Q3.
Explain conditions necessary for successful innovation in an organization. [15marks]
Q4.
Discuss various types of innovation that promotes effective and efficient production
process in an organization. [15 marks]
Q5.
Explain the term “ Simultaneous product development” and discuss its limitations. [15 marks]
Q6.
Discuss the product life cycle and explain its importance to management. [15 marks]
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