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Entrepreneurship And Small Business Management Question Paper

Entrepreneurship And Small Business Management 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING

EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 310 - ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

=================================================================
DATE: SATURDAY 5TH FEBRUARY 2011
TIME: 2.00 P.M. - 4.00 P.M.

INSTRUCTIONS
Answer question ONE and attempt any other Two.

1.
a)
What is a business plan and why is it important to draw one before starting up a business. (5 marks)
b)
Entrepreneurs and entrepreneurial ventures are encouraged in any economy. Briefly discuss. (10 marks)
c)
Differentiate between an entrepreneur and a business person. (15 marks)
d)
Discuss the importance of time management to an entrepreneur. (10 marks)

2.
Financial institutions such as banks offer loans to small scale business enterprises but upon evaluation of a business plan. Briefly discuss the factors an entrepreneur would consider in selecting the right sources of financing? (20 marks)

3.
As an owner manager of a small business discuss the marketing strategies you would adopt to market your products effectively in the market place? (20 marks)

4.
Discuss the various stages of business development and explain the entrepreneurs managerial roles at each stage.




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